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Pink Cowboys at the Rodeo
Thousands
of spectators and many cowboys proudly wore pink at Thursday night's
"Tough Enough to Wear Pink" Thunder Mountain
Pro Rodeo on August 3, 2006. The show of pink is a show of support for
patients and families who are battling breast cancer.
To make sure the crowd was "in the pink" the Columbia
Regional Breast Center donated hot pink visors to the first 1000
spectators, ensuring they would stand out in a crowd. Local
auto dealership McCord Dodge donated 50 cents for every person that showed
up wearing pink, with the proceeds going to the local breast cancer
support group "I Understand." More than 600 rodeo-goers
arrived wearing pink, and many more purchased pink items at the rodeo,
with the proceeds going to the breast cancer support group.
In an
unexpected and wonderful gesture, the cowboys passed a ten-gallon hat
around the rodeo crowd again on Friday night. The generosity of the
crowd was amazing!
Ruth Melvin, Manager of the Columbia Regional Breast
Center and deeply involved with "I Understand" says the
fundraising effort raised nearly $3,000! "The response was just
overwhelming," says Melvin. "Not once did
anyone ask "what's in it for me?" I think everyone has someone
that has been touched by breast cancer and they just opened their hearts
and pocketbooks to help. I am just stunned. What a gift to the support
group!"
The Columbia Regional Breast Center is one of a small
percentage of breast center across the U.S. offering digital mammography,
proven to be more effective in helping identify certain types of breast
cancer.
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